The peak season is approaching, and the price war

2022-07-22
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With the advent of the traditional peak season of flooring, the passenger flow of the flooring market has gradually rebounded by 20%. In terms of promotional means, floor manufacturers have launched a "price war" without exception. Both new and old products are priced low and discounted. Some flooring manufacturers even adopt zero profit prices to grab the market. At the same time, insiders also revealed that behind the low price, there is no lack of price increases before discounts

with the advent of the traditional peak season of flooring, the passenger flow of the flooring market has gradually increased by 20%. In terms of promotional means, floor manufacturers without exception launched ” Price war ”, Both new and old products are priced low and discounted. Some flooring manufacturers even adopt zero profit prices to grab the market. At the same time, insiders also revealed that behind the low price, there is no lack of price increases before discounts

with the advent of the traditional peak season of flooring, the passenger flow of the flooring market has gradually increased by 20%. In terms of promotional means, floor manufacturers without exception launched ” Price war ”, Both new and old products are priced low and discounted. Some flooring manufacturers even adopt zero profit prices to grab the market. At the same time, insiders also revealed that behind the low price, there is no lack of price increases before discounts. The golden nine and silver ten are coming, ” Hungry ” After nearly half a year, the floor traders have not had time to raise their prices, and for ” Full ” Hit ” Price war &rdquo

promoting new products and low prices have undoubtedly become the ” Killer mace ”, Can it really bring objective profits to businesses by repeatedly lowering prices? A salesperson at the floor store, who declined to be named, told the author that due to the small profit space of the floor, some businesses began to secretly raise prices in the off-season, and then reduced prices by discounting in the peak season

for this phenomenon, insiders said: ” We also don't rule out that someone will raise the price first and then reduce the price, but the quality of the floor is really in front of consumers& rdquo; The person in charge said that the discount will indeed affect the income of businesses, but from the perspective of the sales process, this is a normal phenomenon. The holiday economy and consumers' consumption habits directly determine the market behavior of businesses. The author learned that these new flooring products on the market contain the patented technology of the brand. According to the person in charge of a well-known enterprise in the industry, the national unified price is adopted for large brand flooring, I want to ” Cheating ” It's very difficult. We can only reduce costs by reducing advertising costs and reducing transportation costs. Floor traders are ” Lose money and shout ”, It does not necessarily mean that the price of the floor is very transparent and the consumers are also very rational, which urges businesses to give consumers real benefits

what makes businesses helpless is that the floor with low profits still depends on lowering the price to win. In “ There is no minimum, only lower ” It is still unknown who will win the price war. The practice of raising prices first and then discounting is common in all industries. However, with the rising cost of raw materials, flooring manufacturers can still keep prices so low, which really makes businesses distressed

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